Show Up for Global Trade, from Your Property
Africa’s Flexible Pop-Up Virtual Sales Platform for Exhibitors
Direct 1:1 meetings at a manageable rhythm. Built to fit completely inside your normal African workday, not over it – without the high costs, travel, or pressure of traditional in-person trade shows.
Why Exhibit?
"Why start another virtual trade show?
We are all exhausted."
Unlike traditional trade events, Around Africa | The Impact Imbizo doen’t require that you to leave your property to capture global trade share.
Protect Your Operations
Keep your day moving around guest arrivals, check-ins, and your daily service flow.
Live Community Feed
Share property announcements and rich media seamlessly on an active, rolling trade feed.
Early Platform Engagement
Onboard in August 2026 so global travel designers can discover your profile before show weeks begin.
Your schedule. Your target markets. Room to breathe.
Five global pop-ups across four weeks.
Completely at your own pace.
Traditional trade shows force you to stand at a physical booth for days on end, costing thousands in flights and pulling you away from your business. Around Africa gives your brand continuous global exposure without the physical gridlock. Your virtual booth stays active 24/7, allowing international travel designers to discover your media, download your info packages, and explore your property at any hour.
When it comes to live meetings, you are the absolute master of your own diary:
Pick Your Target Markets
Select only the global regions that fit your sales strategy. Skip whole weeks or markets at will.
Set Your Exact Hours
Suggested windows are just guidelines. Open 2 hours or all 6 – it is entirely up to you.
Run Your Business
Your digital booth sells for you while you stay focused on your live on-the-ground business.
Our Pricing
Choose Your Partnership Track
Shared Economy Exhibitor Booth
R4,700
Includes access to all 4 weeks
A collaborative entry point for tourism brands of all sizes, from emerging owner-led businesses to more established brands, who want visibility and access to the Around Africa platform while helping us grow the buyer community around the activation.
- Exhibitor profile / booth
- One meeting calendar
- Access to global buyer discovery
- 1:1 meeting diary
- Platform access during the activation period of each global pop-up activation, for the full duration of the showcase
- Inclusion in relevant search / discovery areas
This package is built on shared industry growth. To qualify for the Shared Economy Exhibitor Booth, exhibitors simply invite a minimum of 10 favourite global buyers from their own network and BCC connect@aroundafrica.co.za on the personal ticket invitations.
Add-on
Additional calendars: R3,000 per additional diary / team member, per exhibitor booth
Standard Exhibitor Booth
R7,400
Includes access to all 4 weeks
For tourism brands who want their own exhibitor presence but may be too busy to participate in the shared buyer-introduction model. This option gives brands access to the Around Africa platform without the requirement to invite 10 buyers as part of the shared economy model.
- Dedicated exhibitor booth
- One meeting calendar
- Brand profile and media
- Time-zone-conscious meeting diary
- 1:1 buyer meetings
- Access to market pop-up windows
- Early platform access to prepare profile and diary
- Platform access during the activation period of each global pop-up activation, for the full duration of the showcase
- Inclusion in exhibitor discovery / search
Add-on
Additional calendars: R3,000 per additional diary / team member, per exhibitor booth
Representation Company Booth
Representation companies can choose either of the above exhibitor options as their own entry point into Around Africa:
- Shared Economy Exhibitor Booth: R4,700, linked to the buyer-introduction requirement
- Standard Exhibitor Booth: R7,400, with no buyer-introduction requirement
This gives the representation company its own booth, one calendar and access to the Around Africa platform
Exclusive Feature - Rep-exclusive affiliate add-on option:
R2000 / Represented client booth
If any of the rep company’s represented African or Indian Ocean Island clients would like to join with their own booth, they can be onboarded through a rep-exclusive affiliate add-on rate of R2,000 per client booth.
Rep Client Booth Inclusions:
- A linked exhibitor booth for the represented client
- One meeting calendar for that client booth
- Inclusion in relevant exhibitor discovery / search areas
- Platform access during the activation period of each global pop-up activation, for the full duration of the showcase
Add-on
Additional calendars: R3,000 per additional diary / team member, per exhibitor booth
Who Can Exhibit
Designed strictly for the businesses buyers should know about
To protect the absolute integrity of your matching environment, our software platform is hard-coded to ensure that buyers can only engage with exhibitors, and cannot see or pitch other buyers on the show floor.
Independent Hotels & Boutique Accommodation
Safari Lodges & Conservation-Led Products
Community-Based Tourism Businesses & Unique Experiences
Destination Specialists & DMCs operating outside of South Africa
Representation Companies with African tourism portfolios
Trade Conflict Exclusion
South African DMCs are restricted from exhibiting. This protects local trade networks and preserves the direct buyer-to-supplier engagement flow.