Africa’s flexible global pop-up sales activation platform
Opening the lens to Africa. Connecting the world
Mini Global Pop-Ups. Meaningful 1:1 meetings. No mass webinars. No overwhelming trade floor. Just focused connection at your own pace.
Website created by
Gogo created by
better conversations need room to breathe.
Built on just over 40 years of shared industry experience, Around Africa was born from a deep understanding of our community’s needs. From industry professionals and individuals to associations such as Skål, platforms, creative partners and those who are essential resource partners supporting tourism brands, these are the people and organisations who believed in the heart of Around Africa early. They encouraged us to think differently, and helped us build a virtual pop-up sales activation platform unlike the traditional online events seen to date.
Our First Pioneering Exhibitors
Our First Pioneering Exhibitors
Our First Sponsorship Partners
Around Africa was born from a simple belief:
Access matters
Not every meaningful African tourism brand can afford the time, cost or operational disruption of being away from their business for a full international trade show season. Many small, independent and owner-led brands are doing extraordinary work, but they need more flexible ways to be seen, discovered and connected.
Around Africa creates a lighter doorway into global trade conversations – without losing the human connection that makes tourism so special.
The Format
Mini Global Pop-Ups
Meaningful 1:1 meetings. No mass webinars. No overwhelming trade floor. Just focused connection at your own pace.
The Rhythm
Slowly, slowly. Say goodbye to endless, back-to-back digital fatigue. Schedule meaningful conversations over several weeks at a pace that suits your operational calendar.
The Connection
1:1 Virtual Meetings
A flexible five-week virtual gathering place – created to give tourism stakeholders of every size, from small owner-led brands to larger established players, meaningful visibility across the African tourism landscape without the overwhelm of a massive, impersonal trade floor.
The Technology
Powered by
Powered by Brandlive / VirtualPro, premium virtual event technology used by some of the world’s leading brands.
Buyers and exhibitors connect through direct 20-minute video meetings inside the platform, with no need for external meeting links or complicated tech.
Live around the world
Time-zone conscious by design.
Cape Town
Sydney
Toronto
New York
São Paulo
Live around the world
Time-zone conscious by design.
How the Showcase Runs
Your schedule. Your time zone. Total control.
Each market pop-up is designed around buyer time zones, so exhibitors do not need to be online all day, every day. They simply open the meeting times that work for them.
Not here to replace anything. Here to include more of us.
Powered by Brandlive • VirtualPro
Enterprise Tech, Human Touch
Powered by Brandlive / VirtualPro, premium virtual event technology used by some of the world’s leading brands.
Premium virtual event technology, built for meaningful 1:1 trade connections.
The Around Africa Community Spotlight Board
You only rise by raising others.
The Around Africa Community Spotlight Board is a living discovery space created to shine a light on the people, ideas and small businesses helping African tourism move forward. This is where we will share emerging tourism stories, live updates from the ground, new lodge and product launches, community-led tourism initiatives, conservation voices, practical hospitality ideas, podcasts, tourism conversations and short learning moments that can help smaller brands grow with more confidence.
Live From the Ground
Short selfie videos and updates from tourism people across Africa
Skills & Shared Learning
Practical tips around OTAs, sales, storytelling, amenities, technology and trade readiness.
Tourism Spotlights: Recognize. Appreciate. Celebrate
Owner-led and independent tourism businesses doing meaningful work.
Tourism Radio / Podcasts
A dedicated place for tourism podcasts, audio conversations and video podcast content.
Our Pricing
Simple Pricing, No Surprises
*Prices includes access to all 4 weeks
All pricing is launch pricing and forms part of our go-to-market strategy, subject to final confirmation, availability and terms. The Shared Economy Exhibitor Booth price point is linked to a simple buyer-introduction requirement, where exhibitors invite 10 relevant travel buyers from their own network and BCC connect@aroundafrica.co.za. Representation companies receive access to a rep-exclusive affiliate add-on rate, allowing them to onboard represented clients at a unique pricing point. Please note that as we get closer to the show dates, an exhibitor onboarding supplement may be introduced to support the increased organiser, platform and onboarding requirements.
We team up with trusted brands and experts
Get Started
Ready to be part of Around Africa?
Whether you are an African tourism brand looking for a realistic way to be seen, or a global buyer looking for fresh, meaningful partnerships, Around Africa was built to help more of us connect.
Connect with us
The Tech & Design Behind the Journey
Around Africa was built to connect the world, and we built the platform to make it happen.
At boompow, we are digital specialists with a passion for the travel and hospitality industry. We help safari brands, tour operators, and tourism creators get discovered online through high-converting web design, seamless development, and bulletproof SEO.
